Who is an online entrepreneur?
To begin with this topic you should have a clear picture of online entrepreneurs. Online or internet entrepreneurs are those owners or risk-takers who use the internet platform to cater to its customers. That is, its value proposition focuses on the web and web designing strategies to produce, market, distribute and promote its goods and/or services.
There are numerous strategies you can undertake to make sure your web-based business reaches success. However, these are the three main tactics you should prioritize in order to be the successful entrepreneur you dream of becoming.
SEO-Search Engine Optimization
SEO today holds significant importance in generating traffic towards your website. What it does is basically makes your website available on google search or any other search engine so people searching for product or services related to your business get access to your website. Or in simpler terms, it affects the online visibility of your web page or website. Hence helping you lure potential customers towards you. It generates quality and quantity traffic to your website example, through organic search results who use keywords that match your website content. It is, therefore, imperative that the content you put up is designed in a meticulous manner that it helps your target audience to easily reach you.
Since online entrepreneurs rely heavily on the internet and its various platform, your website and the content it holds plays a crucial role in the success of your business.
Social media marketing
Perhaps one of the greatest tool you can use in promoting your business and its offerings in social media. From mainstream social media platforms like Facebook to advertisement placements on Youtube channels, one can avail in reaching target markets-national or international with low costs and greater response. You must first answer your basic marketing questions like, who is your target market, and what are you offering to them?
The benefits of social media are that it helps you create a brand image or identity, can aid in research prior to launch, engaging with potential and/or actual customers, and reaching a much wider audience.
Sounds old school doesn’t it? Yet statistics show email marketing strategies give the highest Return On Investment ROI to marketing managers about 4 times greater than other strategies. So to establish a successful startup one must:
- Create a catchy subject line which compels viewers to read your proposal
- Avoid the use of technical terminology and jargons-in essence, the language you use should be user-friendly
- Sell your offerings-what are the benefits of your offering and why should people buy it
- Try avoiding the spam folder
- And lastly, make your email mobile-friendly
All of these strategies won’t work if you’re lacking dedication, passion, and commitment, the foremost requisites of any successful entrepreneur. Give time and attention to your online business as much as one does to any business in general and watch your hard work bloom into success and profits.